Villa y Zapata was born as a tribute to history, craftsmanship, and the revolutionary values that define the soul of Mexico.
It is the living commemoration of that singular moment when two distinct visions—two indomitable spirits—chose to raise their glasses, and with that gesture, unite their troops and loyalties to forge a greater collective dream; later, in the Capital City, beside the Presidential Chair, sealing the union of the Northern and Southern territories with a handshake and a shared triumph.
To commemorate this global milestone, the brand presents its first limited edition of only 1,000 reliquaries (bottles) destined for the international market. The liquid expression of a unified Mexican identity.
A collector’s edition conceived to carry the pride and character of Mexico far beyond its borders.
Two of the Most Renowned Mexicans in the World
Commander of the Division of the North, Pancho Villa—also known as the Mexican Napoleon for his cunning and military intellect—led the largest and most formidable revolutionary army of his era across the Americas, flanked by the elite vanguard of “Los Dorados de Villa.”
His genius, prowess, and martial leadership transcended borders through epic feats such as the Battle of Zacatecas, which defined the future of the nation, and the legendary surprise attack of the “Trojan Train” in Ciudad Juárez, where nearly 2,000 soldiers were concealed inside coal cars at dawn—a masterstroke of tactical brilliance celebrated worldwide.
Beneath his indomitable spirit beat a profound reverence and protective duty toward future generations. Confronted by the harsh realities of war and the plight of hundreds of orphaned, destitute children braving the cold, Villa stepped in as protector and father figure: adopting, sheltering, and securing the destiny of more than 300 children in a single day, ensuring they had shelter, sustenance, and access to education.
His mandate: education as the ultimate catalyst for freedom and agrarian dignity, proving that unwavering determination can alter the destiny of an entire nation:
“I would rather pay a teacher first and then a general.”
The American press dubbed him the Mexican Robin Hood for his popularity and his support of those in need. He appeared as himself in the film The Life of General Villa (Mutual Film Corporation), showcasing his revolutionary exploits to the world through footage that included real historical battles filmed during the revolution itself. He was an avid enthusiast of technology, championing innovation by utilizing airplanes, motorcycles, trains and various modern advancements of the time in his military campaigns.
From the south, the voice of Emiliano Zapata resonated like the echo of the land itself. Leader of the Liberating Army of the South, whose cause was deeply rooted in agrarian justice, equality, and belonging. Through the historic Plan de Ayala, Zapata transformed the campesinos’ yearning into an unwavering banner of reform, proclaiming to the world its guiding principle: “Reform, Liberty, Justice, and Law.”
Zapata, the “Attila of the South,” embodied the absolute conviction of those who work the land with their hands and defend it with their hearts, immortalizing the spirit of resistance in maxims that still echo in our identity:
"The land is for those who work it."
"I prefer to die on my feet than to live a lifetime on my knees."
"I want to die being a slave to principles, not to men."
On December 4, 1914, in Xochimilco, the two most formidable forces of the Mexican Revolution came face to face for the first time to forge their historic military alliance.
At that pivotal crossroads converged a vital third figure: Consul George Carothers, an emissary and respected mutual friend who served as a trusted intermediary between both commanders.
To break the ice and seal this brotherhood, Emiliano Zapata sent for a bottle of tequila. Pancho Villa was known to be a teetotaler; yet, choosing not to slight the Southern leader and wishing to honor their shared blood and purpose, he raised his glass and drank the spirit for the unity of Mexico. That single sip marked the triumph of common cause over personal differences—an iconic toast that sealed the pact between North and South forever, consecrating tequila as the liquid witness to a nation’s unification. In homage to this moment, Villa y Zapata stands as “the liquid expression of our unified identity.”
Those defining encounters were immortalized by photographer Agustín V. Casasola—capturing the Xochimilco alliance, the triumphant entry into Mexico City, and the legendary moment beside the Presidential Chair, among others.
Today, this story endures through the friendship uniting subsequent generations: the grandchildren of Villa, the great-grandson of Agustín V. Casasola (collaborating through Casasola Fotografía), and the Carothers family. Together, they share the noble mission of preserving and honoring the legacy and ideals of their ancestors—a powerful testament to the timeless endurance of authentic pacts.
Because true greatness is never achieved alone; it becomes immortal when it is shared.
You carry your own battles and revolutions; with determination and astute resolve, today is the moment to honor those daily, personal triumphs that lead to greatness.
Villa y Zapata is the artisanal spirit created for the defining moments when effort transforms into victory, where personal histories converge, and the future is toasted with pride.
It is both a commemoration of two historic titans and the living embodiment of mutual respect, loyalty, and the honor of knowing who walks beside you.
